Your business is generating the opportunities. I'll turn more of them into paying clients.
Without you having to personally manage every sales conversation, follow-up or problem that comes up along the way.
Whether you need someone to build and lead your entire sales function, take over your sales calls or manage sales for an upcoming launch or event, I can help.
You've built a successful business around something you're brilliant at.
You've got a proven high-ticket offer. Your clients get results. Your marketing is generating interest.
But how much of your sales performance still depends on you?
- You're the person who knows which enquiries are worth pursuing.
- You're the one who can handle the more complex sales conversations.
- When someone doesn't enrol, you're the one wondering what happened.
- And when conversion drops, everyone looks to you to work out why.
"The leads are good."
"The leads aren't qualified."
- Your marketing team says the leads are good.
- Your closer says the leads aren't qualified.
- Appointments are being booked, but the sales aren't matching the level of interest.
- And somehow, you're still the person trying to work out why the numbers aren't adding up.
What would change if someone else was taking responsibility for making the sales process work?
Someone who understands the numbers, knows where to look when something isn't performing and can lead the improvements required.
Someone who can handle the conversations, oversee the people involved and make sure qualified opportunities aren't being lost because of gaps in the process.
Someone who comes to you with a diagnosis and a recommendation, rather than another problem for you to solve.
That's where I come in.
More qualified opportunities becoming clients. Less of it depending on you.
I want you to have a sales process that reflects the quality of the work you deliver.
So you can spend more of your time leading your business, delivering exceptional work and creating the next opportunity. Knowing someone experienced is looking after the sales side.
One where
- The right people are booking sales conversations.
- Potential clients arrive understanding the investment and commitment involved.
- Sales conversations help people get clear on what they want, what's standing in their way and whether your offer is right for them.
- Interested people receive appropriate, consistent follow-up.
- Sales performance is measured, understood and actively improved.
- You know what's happening without having to personally oversee every detail.
More than 20 years in sales. Millions closed in high-ticket offers.
I started my career in corporate recruitment, where I learnt how to build relationships, understand what people actually need and help them make significant decisions.
Since moving into the online business world, I've worked with coaches, consultants and established education businesses to improve how they sell their premium offers.
Carrie Green & the Female Entrepreneur Association
Carrie brought me in to create the sales system for her new $6,997 high-ticket mastermind. I designed and implemented the sales process, then personally handled the sales conversations.
Suzy Ashworth · almost a decade
Sales conversations on Zoom, during online launches and at her in-person events, as well as training her sales team and supporting her high-level mastermind clients as their sales expert.
Centred Excellence · retained DFY
Personally handling sales calls for their established £7,000 business coaching programme, with leads coming predominantly from paid advertising.
The obvious explanation for poor sales performance isn't always the right one.
I've seen businesses focus on generating more leads when the bigger opportunity was improving what happened to the leads they already had.
I've seen salespeople struggle to convert appointments because potential clients weren't properly qualified or prepared for the conversation.
And I've seen excellent offers lose potential clients because nobody had taken responsibility for what happened between someone expressing interest and making their decision.
Knowing where to look, what to change and what to leave alone is a big part of what you're paying me for.
Because hiring someone who can sell is valuable. Having someone who understands how the entire sales process works, and can lead the people responsible for it, is a different level of support.
This is for you if…
- You have a proven high-ticket offer.
- You have qualified opportunities coming into your business.
- You have capacity to welcome more clients.
- You want someone who brings their own experience, judgement and recommendations to the table, rather than simply following instructions.
It's probably not if…
- You're still trying to prove that people want to buy your offer.
- Your clients aren't consistently getting results.
- You're expecting a sales closer to compensate for a lack of qualified demand.
- You want someone to pressure potential clients into buying.
- You're unwilling to provide the team, resources and collaboration required to improve sales performance.
Three ways I can take sales off your plate.
Your Fractional Head of Sales
I'll take the lead on your high-ticket sales function, from building or optimising the process to overseeing the conversations, people and performance.This is for you if your business is already generating demand, but your sales process isn't performing as well as it could.
Perhaps you've got an established offer and plenty of interest, but no properly structured sales process. Perhaps your funnel is generating appointments, but too few qualified people are becoming clients. Or maybe things work reasonably well when you're personally involved, but you're ready for sales to become less dependent on you.
I'll come into your business, work out what's happening and take the lead on what needs to change.
First, we'll look at your existing sales operation. Your offer, marketing-to-sales journey, qualification process, appointments, sales conversations, follow-up and performance.
I'll look at where opportunities are being lost, what's already working and what needs attention first. Because there's no point rebuilding something that's already doing its job. And there's no point hiring another closer if the real problem is happening before anyone gets on a call.
From there, I'll create a tailored sales strategy and implementation plan.
Next, I'll design the process, direct the implementation and make sure everyone involved knows what needs to happen. Depending on your business, this could include:
- Sales funnel strategy and structure.
- Application and qualification processes.
- Appointment booking and confirmation workflows.
- Sales conversation frameworks.
- Follow-up and enrolment processes.
- CRM pipeline and sales tracking.
- Sales reporting and performance dashboards.
- Sales team roles, responsibilities, recruitment and training.
I'll lead the strategy and oversee the implementation, working with your existing team to build the required assets and systems. If you don't have the right implementation support, I can recommend specialists at an additional investment.
You don't need me writing your funnel copy or configuring every automation. You need me making sure the whole sales process is designed to work.
Once the process is in place, we'll run it and keep improving it.
Depending on the engagement, I'll personally handle sales calls, oversee an agreed sales professional or help recruit and develop someone suitable for your business. We'll establish clear responsibilities, performance measures and a regular reporting rhythm.
I'll review the numbers, listen to sales conversations, identify where opportunities are being lost and lead the improvements required.
- If conversion drops, we'll investigate why.
- If the wrong people are booking calls, we'll look at qualification.
- If interested potential clients aren't reaching a decision, we'll examine the conversations and follow-up.
- And if something is working well, we won't change it just for the sake of changing it.
Additional implementation specialists, software and third-party resources are charged separately where required. We'll agree the precise scope, responsibilities, performance measures and working terms before we begin.
You might not need someone leading your entire sales function.
You might already have an effective sales process and simply need someone capable of taking the calls. Or perhaps you need experienced sales support for a specific launch or event.
Done-For-You Sales Calls
Your sales process works. You just don't want to be the one taking every call.You've got the sales process working. You've got qualified sales calls coming in. You know your offer sells. But your diary is filling up with sales conversations, and you'd rather spend more of your time leading your business, creating or delivering.
I'll review your existing process, get familiar with your offer and agree how sales conversations, follow-up, enrolment and reporting will be handled.
Depending on the engagement, calls will be delivered by me personally or by an agreed, trained sales professional under my oversight. You'll know exactly who's representing your business before we begin.
You keep generating qualified opportunities. We take responsibility for the agreed sales conversations and follow-up.
So you can step away from personally taking every call while knowing your potential clients are being looked after professionally.
The final investment and commercial terms depend on call volume, delivery arrangements and the scope of support required.
Launch & Event Sales
You've created the opportunity. Let's make sure the sales side is handled properly.You're running an in-person event, online launch or campaign where you're selling a high-ticket offer. You've invested in the marketing, the audience, the experience and the delivery. And when someone expresses interest in working with you, you want that opportunity handled professionally.
I'll work with you to plan and execute the sales strategy around your launch or event. Depending on the project, that could include:
- Planning the sales journey before, during and after the event.
- Establishing how interested people will be identified and qualified.
- Preparing the sales approach and team.
- Handling sales conversations during the agreed sales window.
- Following up with qualified potential clients.
- Helping interested people make a clear decision about enrolling.
- Reviewing performance and identifying opportunities for future launches.
Delivery can be handled by me, an agreed member of my team or a combination of both.
You focus on delivering an exceptional launch or event. We'll make sure the sales opportunity is handled professionally.
The final investment depends on the event, sales opportunity, level of preparation, required team and duration of the sales period.
Sometimes that's exactly what your business needs.
If you've already got an effective sales process, qualified appointments and consistent follow-up, bringing in someone capable of handling the conversations can be a brilliant next step.
But if the process itself isn't working, hiring a closer won't automatically fix it.
I've seen businesses bring in salespeople when the real problem was happening somewhere else.
- The wrong people were booking calls.
- Potential clients didn't understand the investment or commitment before speaking to someone.
- The sales conversations weren't getting to the heart of what the person actually wanted.
- Nobody was consistently following up.
- Or the business wasn't tracking enough information to understand where opportunities were being lost.
Put even an excellent closer into that situation and you're asking them to compensate for a process that's working against them.
What happens before someone books a call matters.
What happens during the conversation matters.
And what happens afterwards matters.
That's why I look at the whole sales journey. When those parts work together, your sales team has a much better opportunity to do its job well. And your potential clients get a better experience.
I won't recommend a full-service engagement if all you need is someone capable of handling an existing, effective process. Equally, I won't recommend simply hiring a closer if I can see that your business needs something more fundamental.
We'll work out what will actually make the biggest difference.
Sales performance shouldn't be a mystery.
We'll agree what success looks like for your business and how we'll measure progress.
You'll know what we're measuring, what the numbers mean and what we're doing to improve performance.
We can't control every potential client's decision. But we can make sure the sales process is intentional, professionally managed and continually improved using real information.
Depending on the engagement
- Qualified appointments booked and attended.
- Sales conversation conversion rates.
- Revenue generated from qualified opportunities.
- Pipeline value and follow-up performance.
- Reasons potential clients aren't enrolling.
- Sales team performance and capacity.
- How much founder involvement the sales function still requires.
Three steps. No guesswork.
Tell me about your business
Complete a short application so I can understand your offer, current sales process, qualified opportunity volume and what you'd like to improve.
We'll look at what's happening with sales
If it looks like a potential fit, I'll invite you to book a call with me to talk about your current performance, team, capacity and where the biggest opportunities might be. You don't need to arrive knowing which engagement is right for you. That's part of what we'll establish together.
I'll recommend the right approach
If I believe I can make a meaningful difference, I'll put together a tailored proposal outlining the recommended scope, responsibilities, delivery arrangements, investment and working terms. And if I don't think we're the right fit, I'll tell you.
I want us both to feel confident that the engagement makes commercial sense.
Ready to hand over your high-ticket sales?
If you've built a proven offer and you're ready for someone experienced to take responsibility for the sales side of your business, let's have a conversation.
Tell me what you're selling, how your sales currently work and what you'd like to improve. I'll help you establish where the biggest opportunities are and whether I'm the right person to help you make the most of them.